• Oneilia Bryan-Passley

Why the font does it matter?

Communicating is something we naturally do, BUT do we take the time to consider the various elements that make up effective communication?

“Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed” -Wikipedia

Did you know that the font you decide to use affects your branding?

Here is why font matter:


Do you have a groundbreaking message you want to share? Pay attention to font choice! You want to ensure that your font is legible so that the intended message is communicated instead of something else. Make it your priority to choose carefully the right font for your brand, be intentional!

Brand Recognition

It increases your brand recognition. Fonts are the inaudible voice for your brand and set the tone for your brand. It sets the tone and communicates the overall mood of your business. Selecting a unique font will set your brand apart from your competitors.


Want to make an impact? Choose your font wisely!. Just as body language communicates the mood and message of the sender in the same way the font chosen communicates the meaning and implication of your message.

Meaning and Emphasis

Fonts add a new level of meaning and emphasis to the message being communicated. The wrong type face can leave the wrong impression in the minds of your readers about your business. Make sure the selected font matches the message you want to convey to your readers.

In the business of digital storytelling, font choice can make or break your business. If you want your brand to grow, keep in mind the importance of font in reaching your target audience, communicating your message clearly and securing partnerships with your customers.

Yes! Font matters!

Remember good design is good business.

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