• Kaydian Campbell

How To Find Your Signature Brand Style

There is no doubt that branding is a key element to a company’s success. The way you advertise your business and relate to your clients is influenced by your brand style.

Every company needs to have an idea of their goals and values. This will help them to better understand what signature brand style they should try to achieve. Knowing your brand style ensures that all of the communications coming out of your company stay consistent with the message the company is trying to convey. If your brand message changes frequently, you will lose the loyalty of your customers. Understanding one’s brand style can prevent miscommunication, improve recognition, and increase consistency.

Where should I start?

It can be overwhelming trying to figure out your brand style. You will have to clearly outline who your brand is, what are your goals, and how to effectively communicate this with your target audience. If you are trying to figure out your signature brand style, we have some tips for you.

Here are some things to consider when finding your signature brand style:

What are my Brand’s Goals and Values?

Questions you may ask yourself when assessing this is why did I start my business in the first place? What was my initial goal? It is imperative that you understand the answers to these questions before beginning this process.

Finding the answers to these questions will help you to ensure your designs are intentional. Adding your brand values and goals within your designs allows your audience to understand the reason and purpose behind your brand. Your brand values and goals should guide your decision-making when creating designs to attract loyal long-term customers.

Who is my Target Market?

What is your idea of an ideal customer? Characterizing your audience is important in achieving your brand style. Demographics such as age and gender play a role in how your brand will be perceived.

This information will help you to know the type of colors and fonts to use in your designs. This step often takes in-depth research into your current customers, and customers of your competitors to figure out their wants, needs, and interests. Build buyer personas to gain an understanding of what your customers are searching for and incorporate your findings into your designs.