Brand Building for Valentine's Day
Valentine's Day represents a unique opportunity to make your brand stand out and increase sales. Just because your product or service isn't tailored specifically for romance doesn't mean you can't make the most of the hype. Here a few #growthnuggets to help you stand out this Valentine's Day.
1. Start with a Creative Concept
One of the key ingredients to a successful marketing campaign is exceptional graphic design. Great design, however, begins with an even greater creative concept. Considering your goal is to sell, or at least to draw attention towards your brand this Valentine's Day, you will need a creative concept that will set you apart from your competitors. Break away from the old themes and visuals and dare to design. Valentine’s Day is a great way to showcase your brand’s personality, so keep it light-hearted while engaging your audience.
2. Redesign your Facebook Cover
Don't be afraid to embrace the holiday and give your page a Valentine's Day makeover. When a consumer visits your Facebook Business Page, the cover photo is the first and most prominent thing they'll see. It is important that your cover photo reflects your business, but also reflects the season.
3. Update your Profile Photo
If you are guilty of uploading your business logo as your profile photo for either Facebook or Instagram and never changing it again, then you are missing out on an opportunity to reflect the mood of your page during the season. It's key to have an image that helps people identify your brand, but it isn't a crime to have fun with it.
4. Alter your Social Media Content
Ensure you alter your social media content you share to harmonize with Valentine's Day. Create professional and unique social media flyers that can be used to promote sales, promotions, contents or simply to show your customers that you value and love them.
Remember good design is good business.