• Kaydian Campbell

5 Things To Look For When Choosing A Graphic Designer

When thinking about your visual brand, the first thought in mind is a logo. While logos are important, visual branding is much more than that. It is about purposefully using visual cues such as colour, imagery, layout and type to make an impression. No marketing strategy can succeed without a creative presence that distinguishes you from your competitors, promotes your value, and appeals to your audience.

If you want people to invest in your company, you need to look like you’ve invested in your brand!

Sure you can whip up a nice logo or social post in Canva. However, it is important that you stop and think about what impression you actually want to leave. It is vital that you work with a graphic designer who can help you make a good impression on your audience, engage them and drive them to act.

But, what are things to look out for when choosing a graphic designer?

Graphic designing is a skill. While there are many talented graphic designers on the market, the ability to strategically apply that talent is where the differences are showcased.

Here are 5 things to look out for when choosing a graphic designer.

Great attention to detail

It can take a second for someone to decide if your brand sticks out to them or not. People are attracted to the right colours, fonts, tone, alignment, and balance all while making sure your brand is being properly represented.

A design that really sticks out isn’t made in five minutes. It takes time and requires hawk-eyed attention to detail. If there is a mistake on a graphic or logo, your brand may come off as amateurish rather than give the professional feel we all want our brands to emit. A good graphic designer will understand the importance of your impression and will inspect their creation multiple times to make sure there are no issues with the presentation.