• Oneilia Bryan-Passley

4 Design Essentials Every Business Needs

Updated: Jan 26, 2021

Planning to start business? Maybe you've already started a business but find your self wondering what are your design essentials?

Starting a new business can be overwhelming, after all there's just so much to do in order to kick start your business the right way. When you're considering all the factors that go into a successful business or brand, there a few key design elements that are a must have.


Creating a unique logo design should be top priority. Your logo is your first introduction to consumers. There's a common saying, "first impressions last!", your logo is your opportunity to make a strong first impression. Your logo design is the foundation of your brand identity, it separates you from the competition, fosters brand loyalty and is expected by your audience. A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media.

Business Card

Business cards are an affordable way to make a great first impression. Don't over look the seemingly small stuff. To you it's just a small card with your logo, brand name and contact information, but to your prospective customers they carry a huge weight. Did you know that according to a study, an overwhelming 72 per cent of customers form judgments on your company based on your business card? Smart strategists turn the cards into impressive designs. The design speaks favorably for your business. Every design element like color, typeface, space, image, and logo, etc. has its planned use in the card for the desired impact. It is a marketing tool to create trust, establish your brand and convey a message to the potential customers.

Social Media Flyers

In today's digital world, if you're not marketing on social media, are you even marketing at all?

Social media flyers are without a doubt essential tools to get your brand noticed, increase clientele and grow an online presence. Effective graphic design for social media provides support towards brand recognition and connects your target audience with your business and services. Consumers often respond best to a first impression that includes an exciting or attention-grabbing graphic image. When a graphic is used consistently over many social media platforms, customers may view it several times over, which creates more brand recognition.

Brochures/Flyers for Print

Despite living in a digital world, many persons still prefer print media. Yes! Print is still relevant today. Brochures, flyers and leaflets should not only be creative and attention grabbing, but its messages should be purposeful and relatable to your audience.

Good brand design is customer-friendly, creative, product related and it is PROFITABLE!

Investing in good graphic design will boost your sales, strengthen your brand identity and a create strong foundation for your brand.

Remember good design is good business.

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